What I did

Loblaw Companies’ Digital Health business began a rapid expanding in 2023, with the mandate for us to have new website using our Helios component system within a couple of months.
 

At the time, my Digital Production team did not have a team member assigned to this line of business and so I lead the charge on working with our Product, Technical Program Management and Development teams to get the Digital Health website (pchealth.ca) stood up and launched on time and to spec.

How I did it

Leveraging prior experience with Helios-powered launches, I collaborated with the Technical Program Management team to establish key content launch milestones for the Digital Health website (pchealth.ca). I inspected infrastructure, identified potential pitfalls, and created a CODA tool for efficient stakeholder feedback. As the site matured, I led its scaling for the annual Flu shot campaign, marking a significant evolution in using Helios CMS components for online booking pages, a first for our web properties.

Results

Launched in 2023, pchealth.ca has undergone successful revamps, evolving its unique look and feel. Its distinct health content led to extensive SEO audits, site tree adjustments, and navigation overhauls. The site now receives over 2 million monthly views. Its updated Flu booking pages generated 10,000+ booking opportunities, and these evergreen landing pages continue to build SEO and findability without additional ad spend.