My product management experience
My experience and passion for Product Management principles started while I was writing for online blogs and media publications. Often using custom built Content Management Solutions, I gained a unique perspective on the different methods and focuses publications were placing on content authoring inputs. This included digital publishing platforms which placed search engine optimization (SEO) at the forefront of the content authoring experience, high res image optimization or even an intent focus internal/ external content linking opportunities.
The experience of taking a customer centric approach whilst building products became ingrained in the way I would forever approach new product development/ launches, large scale data migration projects and requirements gathering. Familiarity and understanding of how to work closely with Product, Development and Engineering teams helped to shape and support my significant and successful contribution to companies wide initiatives at Yellow Pages NextHome, Dyson, Canopy Growth Corporation and Loblaw Digital.
In 2021 I attended Brainstation and achieved a certificate in Product Management. The experience of learning from industry leaders in Product Management was invaluable and gave me hands on experience with requirement gathering, backlog refinement, understanding the Product Management lifecycle and gathering user feedback and insights. We created an MVP for a product called Pulse: an app designed to provide deep employee sentiment insights to HR teams. I continue to use these learnings and methodologies to partner closely with Product leads to ship high impact products and features on a day to day basis.
My project management experience
Starting my career as a mostly freelance contributor to multiple digital publications, I took a strong interest to Project Management principles at a very early age. Working on multiple timelines and with various stakeholders, I quickly learned that no matter the quality of your work, your ability to successfully manage timelines, expectations and deliverables was tantamount to your success in any role.
Digital Project Management has been a mainstay through my career - enabling my to successfully deliver multi million dollar campaigns and executional goals for international digital retailers.
In 2018 I completed the Project Management Certification program at the University of Toronto school of continuing studies. The certificate was split into three distinct courses: Foundations of Project Management, Leading Projects in Organizations, Project Implementation & Control which taught me a wealth of knowledge about best practices, situational decision making and industry standards. After completing this milestone, I continued to integrate project management principles into my everyday ways of working, using my new foundations to successfully manage the launch of Dyson Canada’s biggest revenue generating Q4 campaigns.
As a Digital Project Manager for Astound Group, I continued to develop and hone my project management skills by working with a large, cross functional team of contributors to deliver 3D product experiences for one of the world’s leading Medical Tech companies (Stryker Industries).
Today, project management is a the forefront of everything I do - from deliverable and resource planning to the tools I educate my team members to use in order to empower themselves to successfully launch new websites, apps, landing pages and content.
My tools & skills
Content Management
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Contentful
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Adobe Experience Manager
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Sitecore
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Adobe Digital Asset Manager
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Wordpress
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Shopify
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Squarespace
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Adobe Analytics
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A/B Testing Tools
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Content Management 〰️ Contentful 〰️ Adobe Experience Manager 〰️ Sitecore 〰️ Adobe Digital Asset Manager 〰️ Wordpress 〰️ Shopify 〰️ Squarespace 〰️ Adobe Analytics 〰️ A/B Testing Tools 〰️
My projects
I’ve lead cross-functional teams, delivering multi-million dollar digital products and initiatives. Learn more about my projects here.
Education & certifications
Learn more about my professional education and certifications here.
What people are saying about me
Read reviews from my colleagues here.