My career has provided extensive exposure to various Content Management Systems (CMS), enabling me to strategically propose enhancements for content teams to maximize efficiency and SEO.

I've collaborated closely with product managers, developers, and engineers to transition CMS platforms for multi-million dollar companies like Dyson and Loblaw, building and leading teams to execute thousands of high-impact campaigns and site updates. My experience includes Adobe Experience Manager, Contentful, Sitecore, WordPress, Squarespace, and custom solutions.

My expertise lies in rigorously scaling content management platforms with a process- and efficiency-oriented mindset to deliver exceptional, revenue-generating results.

Having worked with several international organizations, I've gained proficiency in scaling Digital Asset Management (DAM) tools like Amazon S3 – AWS, Adobe DAM, and custom FTP servers.

At Loblaw Digital, I led the creative services team's transition to Adobe DAM, utilizing my Product and Project Management expertise to create efficient project plans for migrating tens of thousands of digital assets.

I’ve also managed the deprecation of S3, working with project teams to ensure all necessary assets were ported over/ accounted for in the closure.

My success in leading large-scale digital projects stems from my ability to organize and present plans clearly to teams and stakeholders.

While a Project Management Essentials certificate from UofT provided foundational knowledge in tools like MS Project, my real-world experience across various companies has allowed me to rapidly scale and leverage project management platforms.

I've utilized tools such as Monday, CODA, and HIVE to launch projects, monitor department-wide capacity, and manage dynamic campaigns and digital initiatives.

I have developed crucial skills in rapidly onboarding contractors and managing teams of 3 to 15+ contributors. My deep understanding of vendor management tools like Fieldglass allows me to navigate administrative processes efficiently, acting as a subject matter expert.

I also utilize these platforms to monitor and manage annual contractor budgets exceeding $1 million dollars.

As a builder of digital site journeys, I have consistently optimized digital shopping experiences using industry-standard tools like Adobe Target and MoEngage for A/B testing.

I also manage budgets and tools such as Playbook UX to gather user feedback, enabling informed decisions on adjustments. My success is rooted in my ability to set and measure control and variant experiences effectively.