How I did it

Faced with an aggressive two-month timeline, I led my team through the product lifecycle to develop a landing page for the in-store scavenger hunt. Leveraging product and project management best practices, I structured our approach by:

• Gathering stakeholder feedback and creating user stories, then translating them into actionable Jira tickets with effort estimates.

• Developing a detailed workback schedule and milestone list for pacing approvals.

• Collaborating with the DX Studio design team to create wireframes, mockups, and a staging site for stakeholder review.

• Managing the critical Disney approval process by creating an interactive copy and approval matrix to ensure timely execution.

• Partnering with Engineering, Privacy, and Security leads to ensure secure user data collection and storage.

• Compiling a cost breakdown for the project.

Results

The Marvel program was a significant success, with the scavenger hunt landing page receiving over 100K views in its initial weeks. It drove strong engagement, with 80% of pcexpress.ca orders opting in for cards and approximately 9.4K Add-to-Carts from the product collection page. Crucially, the framework and discovery work established by the DX Studio team for this initiative now serve as a scalable foundation for future annual campaigns, starting in 2025.