https://www.brandonbastaldo.com/brandon-bastaldo-my-writing-media daily 0.75 2025-12-26 https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/81428cea-4be3-4a1c-8e73-9722f21b0e57/Bresson-a-man-escaped_large-ED.jpg https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/68c27f94-06a9-46c2-a9d0-836e06c587f1/Screenshot+2025-12-23+at+10.09.26%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/11863aac-5a14-46ca-9b8b-268e59b3e417/Screenshot+2025-12-23+at+10.17.27%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/b651c7e4-0a8b-4ed3-be28-43a366b1502a/Screenshot+2025-12-23+at+10.30.06%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/486ca310-48ca-49fd-8c78-8ece21a33f6f/Screenshot+2025-12-23+at+10.40.41%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/fb8c741e-2aa9-444a-a38f-572420e4bd4d/Screenshot+2025-12-23+at+10.48.23%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/a85e7243-cc1b-4103-a177-d306112202ec/Screenshot+2025-12-23+at+10.52.23%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/1766239870161-RV9PDFEE7HXI8RTLCZV2/unsplash-image-7PbJAJAg5Ig.jpg https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/1766239906419-PXRXPA2NJJWTIO4I7AF1/unsplash-image-2JIvboGLeho.jpg https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/1766240040665-NW6460PPRDG6P77IKGOA/unsplash-image-3gAiajAfjXI.jpg https://www.brandonbastaldo.com/home daily 1.0 2025-12-29 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Home https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/9afb2463-d525-403e-9290-82e51f97a3dd/Astound.png Home https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/ec7388e5-cd30-441c-9157-17dbe882e6e2/Canopy+Growth.jpeg Home https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/6f323990-0c06-4dcb-95f6-b0939030f591/Dyson+Logo.png Home https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/f8a4b9a2-1e2f-408e-974c-d8abb646fd9e/Loblaw+Advance.png Home https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/fb2925be-1898-4b38-9936-f1bff9f3fab5/Loblaw+Companies.jpeg Home https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/0dfe748d-118f-4453-8542-57d4c38e583a/Marvel.png Home https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/b5ffb93c-07a7-48fc-9e45-f6ea7c4766ad/PC+Optimum.png Home https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/8a55e15c-a5d2-4593-8ced-7aeed59427b4/Shoppers+logo.png Home https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/811fda79-5442-4d9f-9ccb-286983cc9a19/Stryker+Logo.png Home https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/c7f3c777-a6fd-4a26-9c88-e120210aa138/YP+Next+Home.jpeg Home https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/8565d573-a57a-46ad-adec-b99cb79966ba/5A0A9143.jpg https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/1766166197905-LXHXT0GYCWGTS8BRX0OM/unsplash-image-Gz5eVQzkNrs.jpg https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/1766166313869-L9K0TUYL2D79FYJACRW9/unsplash-image-iW9oP7Ljkbg.jpg https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/1766166352028-7SW5A4VDA1QOJURCAFAL/unsplash-image-atSaEOeE8Nk.jpg https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/1766168086937-YKKLXXJFWI0L8IDG15YE/unsplash-image-ZJEKICY5EXY.jpg https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/1766167966228-3JS963LUHQFQWU1FW5T6/unsplash-image-Zyx1bK9mqmA.jpg https://www.brandonbastaldo.com/brandon-bastaldo-people-management-recommendations daily 0.75 2025-12-28 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg People management & recommendations https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg People management & recommendations https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg People management & recommendations https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/1766239870161-RV9PDFEE7HXI8RTLCZV2/unsplash-image-7PbJAJAg5Ig.jpg https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/1766239906419-PXRXPA2NJJWTIO4I7AF1/unsplash-image-2JIvboGLeho.jpg https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/1766240040665-NW6460PPRDG6P77IKGOA/unsplash-image-3gAiajAfjXI.jpg https://www.brandonbastaldo.com/brandon-bastaldo-technical-skills daily 0.75 2025-12-26 https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/1766239870161-RV9PDFEE7HXI8RTLCZV2/unsplash-image-7PbJAJAg5Ig.jpg https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/1766239906419-PXRXPA2NJJWTIO4I7AF1/unsplash-image-2JIvboGLeho.jpg https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/1766240040665-NW6460PPRDG6P77IKGOA/unsplash-image-3gAiajAfjXI.jpg https://www.brandonbastaldo.com/brandon-bastaldo-product-project-management daily 0.75 2026-01-23 https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/974d2e66-8e2a-4a64-81c1-81934ecc123e/Screenshot+2025-11-09+at+9.56.51%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/30f128d9-752a-469d-b24d-e67978d74ef9/Screenshot+2025-11-11+at+3.50.14%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/1766239870161-RV9PDFEE7HXI8RTLCZV2/unsplash-image-7PbJAJAg5Ig.jpg https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/1766239906419-PXRXPA2NJJWTIO4I7AF1/unsplash-image-2JIvboGLeho.jpg https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/1766240040665-NW6460PPRDG6P77IKGOA/unsplash-image-3gAiajAfjXI.jpg https://www.brandonbastaldo.com/brandon-bastaldo-digital-production-leadership daily 0.75 2025-12-28 https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/cebb4af7-82b8-42c9-9200-33ebfba8560b/Screenshot+2025-10-31+at+12.17.35%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/1766239870161-RV9PDFEE7HXI8RTLCZV2/unsplash-image-7PbJAJAg5Ig.jpg https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/1766239906419-PXRXPA2NJJWTIO4I7AF1/unsplash-image-2JIvboGLeho.jpg https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/1766240040665-NW6460PPRDG6P77IKGOA/unsplash-image-3gAiajAfjXI.jpg https://www.brandonbastaldo.com/brandon-bastaldo-education daily 0.75 2025-12-26 https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/1766239870161-RV9PDFEE7HXI8RTLCZV2/unsplash-image-7PbJAJAg5Ig.jpg https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/1766240040665-NW6460PPRDG6P77IKGOA/unsplash-image-3gAiajAfjXI.jpg https://www.brandonbastaldo.com/brandonbastaldoprojects daily 0.75 2025-12-28 https://www.brandonbastaldo.com/brandonbastaldoprojects/blog-post-optimization-canopy-growth-coroporation-brandon-bastaldo monthly 0.5 2025-12-28 https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/488dd5a7-bd09-4b5c-a692-a00ac5ccc3db/Screenshot+2025-11-21+at+5.57.44%E2%80%AFPM.png My digital projects - Blog Post Optimization - Canopy Growth Corporation Tokyosmoke homepage with blog posts positioned front and center https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/8cb6f4aa-6878-4b70-be50-fb02901460b7/Screenshot+2025-11-21+at+5.16.48%E2%80%AFPM.png My digital projects - Blog Post Optimization - Canopy Growth Corporation Example of search engine optimized blog post https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/1666d91c-07b3-4b75-82c8-ea5138413dc5/Screenshot+2025-12-15+at+2.22.05%E2%80%AFPM.png https://www.brandonbastaldo.com/brandonbastaldoprojects/digital-symposium-astound-group-brandon-bastaldo monthly 0.5 2025-12-28 https://www.brandonbastaldo.com/brandonbastaldoprojects/pulse-brainstation-product-management-brandon-bastaldo monthly 0.5 2025-12-28 https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/ea996185-3427-4eb6-89e2-6e64bfef0ea0/Screenshot+2025-12-02+at+3.58.48%E2%80%AFPM.png My digital projects - Pulse - Brainstation Product Management Final Submission Discovery problem statement https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/d84afc55-1191-4697-be49-bf44313e844c/Screenshot+2025-12-02+at+3.59.00%E2%80%AFPM.png My digital projects - Pulse - Brainstation Product Management Final Submission Example user profile https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/fa209b81-9b97-484a-a7bf-9230f51efefe/Screenshot+2025-12-02+at+3.59.09%E2%80%AFPM.png My digital projects - Pulse - Brainstation Product Management Final Submission Value proposition for Pulse HR feedback app https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/a9137309-a9a4-4e3a-a07c-313c2338cea3/Screenshot+2025-12-02+at+3.59.36%E2%80%AFPM.png My digital projects - Pulse - Brainstation Product Management Final Submission Example product comparison chart https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/5a352de1-8469-4afd-a65e-0f89197a3d16/Screenshot+2025-12-02+at+4.00.11%E2%80%AFPM.png My digital projects - Pulse - Brainstation Product Management Final Submission Major themes and epics for discovery https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/72912553-7cfd-46e1-ac7f-5ce714ab2d47/Screenshot+2025-12-02+at+4.03.10%E2%80%AFPM.png My digital projects - Pulse - Brainstation Product Management Final Submission MVP breakdown https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/a2a7a750-aa7f-44d6-990e-e4b90689df7e/Screenshot+2025-12-02+at+4.03.21%E2%80%AFPM.png https://www.brandonbastaldo.com/brandonbastaldoprojects/seo-collection-pages-loblaw-digital-brandon-bastaldo monthly 0.5 2025-12-28 https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/adec2431-1756-4d14-90a6-b341ad42ab0b/Screenshot+2025-11-09+at+9.56.51%E2%80%AFAM.png My digital projects - SEO Collection Pages - Loblaw Digital Lo-fi mock up of optimized landing page structure https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/2b4a7aaa-1c90-46a9-9c6f-ca0d0772bf5c/Screenshot+2025-11-09+at+9.56.15%E2%80%AFAM.png My digital projects - SEO Collection Pages - Loblaw Digital Optimized landing page shopping journey plan https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/c43c691b-52fe-48f1-b898-53d559c8974c/screencapture-loblaws-ca-en-home-kitchen-seasonal-decor-christmas-decor-c-28387-2025-12-11-16_17_54.png My digital projects - SEO Collection Pages - Loblaw Digital Example optimized landing page https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/560bad8f-c3a0-4a22-b49b-744da3d6e190/Screenshot+2025-11-09+at+9.56.15%E2%80%AFAM.png https://www.brandonbastaldo.com/brandonbastaldoprojects/summer-holiday-insiders-report-loblaw-digital-brandon-bastaldo monthly 0.5 2025-12-28 https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/772bef84-078c-4ce1-ac19-2a41d10a9de8/Screenshot+2025-10-31+at+12.17.35%E2%80%AFPM.png My digital projects - Summer/ Holiday Insiders Report - Loblaw Digital Holiday Insiders Report shopping portal my team created on pcexpress.ca https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/40ee84aa-404e-4d91-859f-0612fe7ae4c6/Screenshot+2025-11-11+at+2.13.22%E2%80%AFPM.png My digital projects - Summer/ Holiday Insiders Report - Loblaw Digital Team planning tracker I created using project management tool CODA. This approached gives complete visibility to all team members on progress, bottlenecks and areas we're still awaiting approval. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/a9ad4987-556b-40e9-9431-4f3256eef756/Screenshot+2025-10-31+at+12.17.55%E2%80%AFPM.png My digital projects - Summer/ Holiday Insiders Report - Loblaw Digital Specialized offer component used on PC Express app created by my team. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/8eb62883-a1f0-4018-9264-470ee4f0ed7a/Screenshot+2025-12-02+at+5.41.38%E2%80%AFPM.png My digital projects - Summer/ Holiday Insiders Report - Loblaw Digital Summer Insiders Report homepage take over on Loblaw.ca. All elements where set up and executed by my team. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/0db5a3a1-7550-4bd4-801d-5c534a2b31c1/Screenshot+2025-12-02+at+5.41.49%E2%80%AFPM.png My digital projects - Summer/ Holiday Insiders Report - Loblaw Digital Summer Insiders Report homepage "brand spotlight" component set up executed by my team. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/313aebab-7995-4ceb-a484-5252675200f2/Screenshot+2025-12-02+at+5.42.00%E2%80%AFPM.png My digital projects - Summer/ Holiday Insiders Report - Loblaw Digital Summer Insiders Report landing page with vertical feature card components set up by my team. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/20e6a834-5d02-443e-83ed-1942fe30b0d4/Screenshot+2025-12-02+at+5.42.34%E2%80%AFPM.png My digital projects - Summer/ Holiday Insiders Report - Loblaw Digital Good use of various components to support the Summer Insiders report on the Loblaws.ca homepage. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/317f4aae-6638-4961-a1d5-35406feaba1a/Screenshot+2025-12-02+at+5.42.55%E2%80%AFPM.png My digital projects - Summer/ Holiday Insiders Report - Loblaw Digital Creative use of a specialized offer details component to keep creative succinct whilst still offering customers the appropriate information for a great shopping experience. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/7842aff1-2870-4796-8c4d-55e41443a0fd/Screenshot+2025-10-31+at+12.07.47%E2%80%AFPM.png https://www.brandonbastaldo.com/brandonbastaldoprojects/department-wide-capacity-tracker-loblaw-digital-brandon-bastaldo monthly 0.5 2025-12-28 https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/f600d284-d644-4072-819a-6641c83f25a7/Screenshot+2025-11-11+at+3.50.43%E2%80%AFPM.png My digital projects - Department wide capacity tracker - Loblaw Digital Department-wide capacity tracker at a glance. Clear indications of team member capacity (hours) already accounted for and available bandwidth for future weeks. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/29448e94-7ce7-4d9b-978d-228aadf62603/Screenshot+2025-11-11+at+3.38.08%E2%80%AFPM.png My digital projects - Department wide capacity tracker - Loblaw Digital Detailed breakdown of team member time/ project allocation with links to initiatives and JIRA tickets. Designed to give managers birds eye visibility to their team's existing commitments and time allocations. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/aa1fea8f-4962-435c-a8a2-e9f515d91710/Screenshot+2025-11-11+at+3.50.14%E2%80%AFPM.png My digital projects - Department wide capacity tracker - Loblaw Digital Higher level breakdown of projects broken out by LOB. From a glance, a user can understand final hand off dates, execution date and project status/ stage. https://www.brandonbastaldo.com/brandonbastaldoprojects/helios-design-system-loblaw-digital-brandon-bastaldo monthly 0.5 2025-12-28 https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/0f007432-74d4-4ec2-b208-e98400cf9f10/Screenshot+2025-11-18+at+11.14.53%E2%80%AFAM.png My digital projects - Helios Design System + New CMS roll out - Loblaw Digital Consolidating platforms and product catalogues into the Helios Platform Catalog. Less variation on websites means less components and easier to maintain / update architecture. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/2354631e-a714-469a-82dd-4980b0ee1c7b/screencapture-loblaws-ca-en-2025-10-25-22_19_14.png My digital projects - Helios Design System + New CMS roll out - Loblaw Digital Loblaw.ca homepage updated with Helios CMS components. My team is responsible for updating and relaunching this page on a weekly basis using Contentful and our custom build components. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/415db1be-a4d5-4e35-8dd7-627d98a0b61b/Screenshot+2025-11-18+at+1.01.47%E2%80%AFPM.png My digital projects - Helios Design System + New CMS roll out - Loblaw Digital Helios component library built and maintained by my department. We created this library when we noticed the business did not have all details needed to manage the components at a high level. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/fad40ad7-358d-4712-80b7-8e2d66008cb5/Screenshot+2025-11-18+at+1.02.07%E2%80%AFPM.png My digital projects - Helios Design System + New CMS roll out - Loblaw Digital Detailed breakdown of a headline component - how it works, specs and limitations. My team managed the entire library for all helios components. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/60374001-b9d7-40a9-baea-7bafa93c2e5c/screencapture-shoppersdrugmart-ca-2025-10-25-22_22_31.png My digital projects - Helios Design System + New CMS roll out - Loblaw Digital Shoppersdrugmart.ca homepage updated with Helios CMS components. My team is responsible for updating and relaunching this page on a weekly basis using Contentful and our custom build components. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/bccf3349-ab4c-40ea-8d9c-067616c62852/IMG_9120.png My digital projects - Helios Design System + New CMS roll out - Loblaw Digital Helios components on the PC Express app. My team manages all updates to this app homepage. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/f7dd80c5-5b45-44c0-bf21-51bd47af03ab/IMG_9117.png My digital projects - Helios Design System + New CMS roll out - Loblaw Digital Helios components on the Shoppers Drug Mart app. My team manages all updates to this app homepage. https://www.brandonbastaldo.com/brandonbastaldoprojects/digital-health-website-launch-loblaw-digitial-brandon-bastaldo monthly 0.5 2025-12-28 https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/c48b796f-b4d4-41c0-a807-4e857a05b849/Screenshot+2025-12-16+at+3.52.09%E2%80%AFPM.png My digital projects - Digital Health website launch - Loblaw Digitial Helios powered hero banner carousel component built by my team. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/5cd4f31a-3d86-482a-83a9-e89c8bf75872/Screenshot+2025-12-16+at+3.56.13%E2%80%AFPM.png My digital projects - Digital Health website launch - Loblaw Digitial Helios powered accordion details component built by my team. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/d7774c1f-59ac-47bb-bfd4-89a3bb781671/Screenshot+2025-12-16+at+4.03.04%E2%80%AFPM.png My digital projects - Digital Health website launch - Loblaw Digitial Helios powered vertical feature card component built by my team https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/c4a1a292-5343-4e3d-b640-2a1c74bef55b/Screenshot+2025-12-09+at+4.47.02%E2%80%AFPM.png My digital projects - Digital Health website launch - Loblaw Digitial Pchealth.ca homepage using Helios CMS component displayed on web mobile. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/f001a9b4-ea53-46b9-b4f2-4804dc7deebf/Screenshot+2025-12-16+at+3.52.09%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/a28968a2-1fcd-4843-be9c-9557d381dbd5/screencapture-pchealth-ca-en-2025-10-23-15_29_46.jpg https://www.brandonbastaldo.com/brandonbastaldoprojects/advance-landing-page-transition-loblaw-digital-brandon-bastaldo monthly 0.5 2025-12-28 https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/71b55ea1-d5d5-400b-baf9-f2f35e4c921c/Screenshot+2025-12-03+at+4.21.42%E2%80%AFPM.png My digital projects - Advance (Media Sales) Landing page Transition - Loblaw Digital Detailed milestone and approval tracker I created to keep deliverables and alignments on track. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/aecf8520-2cc3-4618-82cf-c362bb03634e/Screenshot+2025-12-03+at+4.21.24%E2%80%AFPM.png My digital projects - Advance (Media Sales) Landing page Transition - Loblaw Digital Work back schedule I created using the project management tool CODA https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/fd86931a-f362-4efc-8eb5-eb437c22ed14/screencapture-atlanticsuperstore-ca-en-collection-nestle-icecream-2025-12-03-16_28_25.png My digital projects - Advance (Media Sales) Landing page Transition - Loblaw Digital Example of one of the most robust sales packages/ landing pages we create for clients. This features multiple Helios CMS components, styled to a client's desire. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/62f284d7-504a-40c7-810e-70edb1adceae/screencapture-atlanticsuperstore-ca-en-collection-nestle-icecream-2025-12-03-16_28_55.png My digital projects - Advance (Media Sales) Landing page Transition - Loblaw Digital Web mobile example of one of the most robust sales packages/ landing pages we create for clients. This features multiple Helios CMS components, styled to a client's desire. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/9aa49cd0-19ca-4b43-a0fc-fb4cc763cfa5/screencapture-atlanticsuperstore-ca-en-collection-starbucks-2025-12-03-16_29_43.png My digital projects - Advance (Media Sales) Landing page Transition - Loblaw Digital Example of one of the most robust sales packages/ landing pages we create for clients. This features multiple Helios CMS components, styled to a client's desire. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/d598c94c-6e69-4130-833a-79b1ed81552a/screencapture-atlanticsuperstore-ca-en-collection-starbucks-2025-12-03-16_30_21.png My digital projects - Advance (Media Sales) Landing page Transition - Loblaw Digital Web mobile example of one of the most robust sales packages/ landing pages we create for clients. This features multiple Helios CMS components, styled to a client's desire. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/8e0fd5f5-6166-494e-8fd9-1da203b5848b/Screenshot+2025-12-16+at+4.11.01%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/96fb1424-f05b-4a61-9e4b-28e318ce3e45/Screenshot+2025-12-03+at+4.25.32%E2%80%AFPM.png https://www.brandonbastaldo.com/brandonbastaldoprojects/marvel-disney-scavenger-hunt-loblaw-digital-brandon-bastaldo monthly 0.5 2025-12-28 https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/4f1e2b67-b19b-4ab8-9e24-0e88b117ca47/Screenshot+2025-10-21+at+1.37.22%E2%80%AFPM.png My digital projects - Marvel & Disney sign up form / scavenger hunt - Loblaw Digital Loblaw & Marvel microsite landing page desktop view https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/bc9f5936-dc0d-40bb-ac0b-34c5adecb192/Screenshot+2025-11-20+at+1.00.48%E2%80%AFPM.png My digital projects - Marvel & Disney sign up form / scavenger hunt - Loblaw Digital User stories I documented to support the design and function of the microsite https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/611656f8-c71b-4197-b2c8-1c1c780fc725/Screenshot+2025-10-21+at+1.37.48%E2%80%AFPM.png My digital projects - Marvel & Disney sign up form / scavenger hunt - Loblaw Digital Loblaw & Marvel microsite sign up form desktop view https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/18755b6d-317e-4712-898d-1810f62eb2b3/Screenshot+2025-11-20+at+1.09.34%E2%80%AFPM.png My digital projects - Marvel & Disney sign up form / scavenger hunt - Loblaw Digital Asset & copy tracker table I created using project management software CODA https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/01d556a4-b266-4620-911e-b5dcfa804605/Screenshot+2025-10-21+at+1.38.22%E2%80%AFPM.png My digital projects - Marvel & Disney sign up form / scavenger hunt - Loblaw Digital Loblaw & Marvel microsite landing page mobile view https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/b845a12b-5f7b-463b-b473-0abf1b01909f/Screenshot+2025-11-20+at+12.59.52%E2%80%AFPM.png My digital projects - Marvel & Disney sign up form / scavenger hunt - Loblaw Digital User stories and requirements translated into JIRA tickets for development and design teams https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/f4893848-552f-4fba-91b1-fdb01b4d7bd1/Screenshot+2025-10-21+at+1.38.28%E2%80%AFPM.png My digital projects - Marvel & Disney sign up form / scavenger hunt - Loblaw Digital Loblaw & Marvel microsite sign up form mobile view https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/0333eeba-cccb-410a-b883-c4f3fde773dd/Screenshot+2025-11-20+at+1.09.12%E2%80%AFPM.png My digital projects - Marvel & Disney sign up form / scavenger hunt - Loblaw Digital Project milestones and deadlines I captured using project management tool CODA https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/c338ce79-a728-444a-abed-a4e1198cb554/Screenshot+2025-11-20+at+1.14.42%E2%80%AFPM.png My digital projects - Marvel & Disney sign up form / scavenger hunt - Loblaw Digital Proposed data storage and protection for user entries to contest https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/ded71d73-9bf1-4bd5-8e38-c95c5db3752c/Screenshot+2025-10-21+at+1.30.29%E2%80%AFPM.png https://www.brandonbastaldo.com/brandonbastaldoprojects/loop-dsp-transition-advance-loblaw-digital-brandon-bastaldo monthly 0.5 2025-12-28 https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/43e625c0-e878-4c0a-8129-2b9fb6fe1fa4/Screenshot+2025-12-08+at+4.59.52%E2%80%AFPM.png My digital projects - LOOP /DSP Transition - Advance (Media Sales) - Loblaw Digital LOOP DSP shoppable ad built by my team on the loblaw.ca homepage. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/4e330944-13b4-4738-a1a2-39f591157835/Screenshot+2025-12-08+at+5.01.06%E2%80%AFPM.png My digital projects - LOOP /DSP Transition - Advance (Media Sales) - Loblaw Digital LOOP DSP shoppable ad built by my team on the loblaw.ca check out cart. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/913d8a8c-9bc0-41d7-a92b-ae2b7a8530fc/Screenshot+2025-12-08+at+5.11.04%E2%80%AFPM.png My digital projects - LOOP /DSP Transition - Advance (Media Sales) - Loblaw Digital Mobile view of LOOP DSP shoppable ad built by my team on the loblaw.ca homepage. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/4bc10e88-fae6-4e6c-9894-652e0a41b817/Screenshot+2025-12-17+at+3.28.15%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/487f8c07-5203-40ed-b7cd-7e614aa89281/Screenshot+2025-12-17+at+3.34.01%E2%80%AFPM.png https://www.brandonbastaldo.com/brandonbastaldoprojects/digital-accessible-pdfs-loblaw-digital-brandon-bastaldo monthly 0.5 2025-12-28 https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/c30d4e6e-1a03-41b3-b181-48e9f97c3776/Screenshot+2025-12-17+at+3.43.17%E2%80%AFPM.png My digital projects - Digital Accessible PDFs - Loblaw Digital Menu page for catering brochure PDF we needed to work extensively on to ensure it was digitally accessible. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/9b3d8e2e-5122-45d0-8827-97c1e884057a/Screenshot+2025-12-17+at+3.43.24%E2%80%AFPM.png My digital projects - Digital Accessible PDFs - Loblaw Digital Example of page with accessibility concerns we remediated using education and process adjustments. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/3f83d290-5092-4ac5-a012-101b187ad0ff/Screenshot+2025-12-17+at+3.43.35%E2%80%AFPM.png My digital projects - Digital Accessible PDFs - Loblaw Digital Example of page with accessibility concerns we remediated using education and process adjustments. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/162557dd-f580-4691-8489-4311ba17c34a/Screenshot+2025-12-17+at+3.43.47%E2%80%AFPM.png My digital projects - Digital Accessible PDFs - Loblaw Digital Example of page with accessibility concerns we remediated using education and process adjustments. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/d2c52b30-f97e-4d9b-8a78-5c0cecad5dd6/Screenshot+2025-12-17+at+3.43.11%E2%80%AFPM.png https://www.brandonbastaldo.com/brandonbastaldoprojects/project-one-ephnc-s8m4l-y5y4b-dejb3-mj6l2-8y6kg-nyhxy-bsxj2-mrjj4-cbz9d-3h476-52ehk-p344g-e85zx-dnkrs monthly 0.5 2025-12-28 https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/99636c92-89aa-453d-b087-f3d238e82666/Screenshot+2025-12-17+at+4.03.49%E2%80%AFPM.png My digital projects - Personalization Pre and post personalization roll out on users' most purchased profile. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/6fbf691e-fa39-432f-8d37-d2666e2b6930/Screenshot+2025-12-17+at+4.03.53%E2%80%AFPM.png My digital projects - Personalization Pre and post personalization roll out on category, product and cart landing pages. https://images.squarespace-cdn.com/content/v1/68cf2c71aa82c729a773f82e/5b7c2051-82b7-43db-9848-58b0df47de15/Screenshot+2025-12-17+at+4.05.27%E2%80%AFPM.png